We worked with Plenti Supply on brand design to create a graphical representation that is instantly recognizable and creates an emotional connection with the conscious audience. Through the market research that we conducted out, we were able to gain an understanding of the target demographic, their values, and the market in which the brand will function. This information guided design decisions and contributed to the development of a brand design that is pertinent to the eco-friendly audience while also being appealing to that audience. During the process of defining the values and aims of the brand, we determined that the brand is synonymous with affordable, high-quality items that are environmentally friendly. This influenced the decisions made during the design process and helped to ensure that the brand's visual identity is consistent with its mission and values. The subsequent phase was to develop a visual identity for the brand, which entailed the creation of a logo, color palette, typography, and other visual components that will be incorporated into the visual identity of the company. The design of the packaging was an essential component of the overall brand design because it is the very first point at which a buyer interacts with the product. Packaging has been thoughtfully created can help a business win new consumers, and stand out from the competition in the market. Designing a company's website, was another essential component of developing a brand. The website that was designed is not only user-friendly but also visually beautiful and maintains the visual character of the company throughout. The branding for Plenti Supply articulates the value proposition of the organization in a straightforward manner.