PROJECT SUMMARY
Circles Family: Ecommerce and Video Production
Product Management
Advising on their product, we have identified an opportunity for Circles Family to set itself apart in the industry through the introduction of video tutorials for the science kits. Providing video instructions for science kits is a unique method for Circles Family to differentiate itself and increase customer satisfaction. The ability to explain scientific ideas through videos increases the product's educational value. Children can also more easily build the kits with informative and easy-to-follow tutorials, ensuring that the product is utilized appropriately. This is an excellent approach for Circles Family to stand out in a competitive market and increase sales.
Video Production
Making a science film is a wonderful approach engage an audience. Our strategy was to tailor videos to a certain product and then uncover the scientific concepts associated with that product. We employed Ph.D. students to create video informational content. After they were finished, we gathered materials for videos, wrote a script, and hired animators and editors to produce the video. It was an efficient process that produced good videos for Circles Family customers.
